Search Engine Marketing (SEM) is a term used to describe online marketing that uses search engines and other tools to attract website traffic and put it in front of potential customers.
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle.
There are several ways to use SEM for marketing, but some methods are more effective than others. Search Engine Marketing (SEM) is the best way to attract visitors and leads to your website.
SEM allows you to target the people most likely to want what you are selling directly without spreading your resources through social media.